What is the Best and Worst time to Be Online?
People around the world have different habits or needs for which they come online. For instance, if someone likes to listen to music, then he/she can use the internet as they please. Similarly, if an individual is a freelancer which requires him/her to be available at all times, then you can expect such a person to be frequently using the internet. At the same time, it is about perfect timing as well. For example, it would not be wise for a marketer to post something when their online audience is inactive. Hence, it will be a good idea to know when people are using the internet to make the most out of their activities. Therefore, this article will focus on this subject and will find out when people are online the most!
The peak hours for people using the internet around the world are relatively steady. How? Well, think of it this way; you get free from work at 5 pm, head home, spend time with your family, and after having dinner you start using the internet to either check your email or watch Netflix at around 7 pm. What you don’t realize is that you are not the only one who has this routine. There are millions of people just like you who might be doing the exact same thing at the same time. If you go a few hundred miles west, people might be doing the same thing. The only difference would be an hour delay because of a different time zone. If you keep heading west, the delay would continue to increase.
To better explain it, below is the graphical representation of the peak hours when people come online.
Image credit: allthingsd.com
Now, just imagine what the chart will look like in a world where cord-nerving takes off. Everyone will be subscribing to attractive internet deals such as the basic Spectrum internet plan to watch Netflix or to listen to songs on iTunes.
The internet rush hour which can be defined as a period when a lot of internet users are online at the same time begins between 7 pm and 9 pm. This is the time when users have arrived home from the office, have completed their daily tasks, and are all set to enjoy the evening by browsing the web. ISPs during this time experience a heavy load. Many people are usually using different social media websites to check their notifications. Therefore, it is an ideal time for marketers to share a post so that more people can view them. It is recommended to post early though so you can immediately catch the attention of people when they are still feeling fresh.
Also, you will be amazed to know how rapidly the number of internet users has grown since 2005. In 2015, it was predicted by the International Telecommunication Union that almost half of the world’s population would be online by the end of that year. Looking at the stats today, it is safe to say that their prediction has certainly come true. This is precisely why so many businesses emphasize building an online presence. It helps the companies to unlock their true potential, allowing them to develop their customer base even more.
I have a friend who owns a small startup. He too noticed how the world is getting more connected thanks to the internet. Therefore, after subscribing to the Spectrum Gold package, he started to target his audience online, and in a little time, his business started to generate buzz in the market.
Here’s a look at how fast internet users have increased.
Image credit: wikipedia.org
4 Factors to Consider
When it comes to your users, there are different things that you should consider apart from just their activity times. Also, you need to keep in mind that not all users act the same. For instance, if there’s a business that targets elderly people will find their internet habits much different compared to teenagers. So, what are those factors? Well, read on!
1. Action Type
People who use Facebook have different browsing habits and timings than those who use Twitter. Also, they will normally check their emails first before visiting any social media website. Therefore, you can expect the readers of your blog to also have different browsing habits. Also, they might check everything else online before deciding to visit your website.
2. Audience Location
If you have a local business then you would only be concerned with the local users. Your peak hours will not be similar to those of the online-only business that either serves a national or a global audience.
3. Targeted Device
If your target audience is mobile users then you might have an edge. How? Well, such users can freely use the device whenever they want. This means that there are chances that they might view your content. However, the same could not be said about desktop users as don’t have that kind of flexibility.
4. Audience Demographics
One thing that you need to remember is that the age of your audience and their browsing times are related. What it means is that elderly people might not be so habitual in surfing the web as compared to young adults. Also, employment, relationship status, and religion can have an effect on browsing time as well.
Some Important Data Points
Many companies normally conduct studies to gather statistics to find out what works best for them. Here are just a few important data points that are extracted from such studies.
- Users are most active on LinkedIn on middays i.e. Tuesday, Wednesday, and Thursday.
- Facebook posts usually do best when they are shared between 1pm and 4pm.
- People tend to use Pinterest the most on Fridays.
- Not much activity takes place on Twitter after 8pm.
- LinkedIn users are not active on Mondays or Fridays.
Use Tools to Monitor Your Audience
The data mentioned above is nothing but a generalization. It is not guaranteed if the above-stated findings hold true in your case. Your business can experience different user activities. Hence, it is better that you make use of tools to measure your audience’s activity. For instance, you can use Google Analytics to monitor the traffic on your blogs. Similarly, there is a Timing+ extension for Google+ and Facebook that can provide you with different insights. These tools can easily tell you when your users are most engaged and active. It will help you work a schedule to share posts when the users are online.
Although it is important for you to know when your audience is online, you can even work a strategy that will allow you to train the users when to show up. For example, you can hold a small activity such as a Q&A session on any given day and let them know that you will be replying to their questions live. You can even schedule a live stream and let your audience know about it. When you take this step then those who are most interested will certainly appear online to find out what the fuss is about.
Hopefully, this article would have given you an idea about when people usually come online. Also, keep in mind that you have to have a decent internet connection to monitor the activity of your users. A weak connection just won’t do! So, you can do what my friend did, call spectrum and consider getting their internet service as it is working perfectly for him. It will be for you too!