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Spectrum’s News Networks Outpaced Major Cable News Networks with Higher Ratings in December

spectrum news crushes viewership of top news channels

December 2021: Spectrum News had quite a bit of a year! 2021 ended as a remarkable milestone for the network since its ratings increased across the 11 metered markets. This achievement has solidified its rank and now it’s the most-watched network among subscribers.

Owning to the ever-expanding Spectrum channel list and the notion of putting customers first, the provider now has more than 2.6 million daily viewing households on both its linear as well as digital platforms. No doubt America loves watching the news and the provider’s channel line has done a terrific job in giving the customers what they want!

In comparison to December 2020, Nielsen household ratings for Spectrum News increased by 7 percent year over year, while ratings for MSNBC, CNN, and Fox News dropped by 31 percent on average. The ratings for the broadcast news networks such as NBC, ABC, CBS, and Fox fell by 2 percent on average. The ratings for Spectrum News grew by 3 percent month over month, while the cable, as well as broadcast news networks, both, declined by 5 percent.

Greensboro, Buffalo, N.Y, San Antonio, Charlotte, N.C., Los Angeles, were 5 of the markets that had higher month or month Nielsen ratings hailing 20 percent, 14 percent, 10 percent, 7 percent, and 6 percent growth compared to the top 5 networks which are NBC, CBS, ABC, and last but not least Fox.

The month-over-month growth in ratings for Spectrum News 1 for December outperformed the ratings of MSNBC, CNN, and Fox News in Charlotte, San Antonio, Greensboro, and Buffalo. Several markets saw a boost in viewership due to heavy live coverage of national and local news and weather events. Here are some of the highlights:

  • Extensive coverage of the tornado warnings in Florida got people to stream local news on the Spectrum News app, recording 2nd highest daily visit since the launch of the app in July 2020.
  • Coverage of Nor’easte which affected NYC in October
  • Reporting of the heavy rains and floods in North Carolina
  • Live coverage of the launch of Blue Origin in Kentucky with William Shatner
  • The ongoing coverage as well as live updates of the 25,000 gallons spill of crude oil in an offshore pipeline leak in Huntington Beach
  • Live streaming of the COVID-19 briefings from Governor Hochul as well as Mayor de Blasio’s in New York City
  • Live coverage of the OHSAA Football Championships in Ohio
  • Comprehensive live coverage of the CIF State Football Championships in December
  • Live broadcast of the CIF Open Division State Football Championship game in California in December

This milestone is huge progress for the network since Fox News and other contenders have been ruling American households for a long time.  For the readers who are hearing about Spectrum News 1 for the first time, it’s a 24-hour local news channel that is exclusively available for subscribers. To learn more about getting this network in your region, feel free to get in touch with Spectrum TV customer service and an agent should be able to offer assistance.

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