Why Are Women Addicted to Make-Up Tutorials on YouTube?
Makeup has become an addiction of the next level in the contemporary generation. Women spend tons of money on makeup products (that are similar to what they already have) and don’t even regret spending extra bucks when their list of products goes beyond the required during their Sephora trips. They might have an eyeshadow palette or a nude lip color that they purchased recently but even then, whenever another tempting and newer palette or lip color is launched in the market, they can’t resist getting their hands on it.
Gone are the days when women used to apply makeup only when there was some wedding, festive get together or a party. In the current generation, makeup has become equally popular in both genders and men and women have their own makeup and skincare regimes along with their fitness freakiness. People are all about looking beautiful and fit, which is a good thing, and very much in favor of the giant names in the makeup industry, both brands, and artists. And apart from the casual, daily makeup looks and formal heavy makeup looks (all those smoky eyes and red lips), people are setting new trends, playing with the makeup, creating all new and innovative looks and makeovers for Halloween and other such occasions.
Other than buying all sorts of makeup (with a very little difference) there is another viral trend and addiction of watching makeup tutorials online. Bloggers and Vloggers are making tons of money through these tutorials. So, if you are one of those makeup enthusiasts, you need to have a steady subscription to one of the best ISPs in town. Check out best ISP’s in your area and subscribe to one that suits your connectivity needs and have uninterrupted, perfect streaming of these mesmerizing and addictive makeup tutorials.
Marketing Tactics of Popular Makeup Brands
The makeup industry is perhaps the best when it comes to marketing and sales tactics. It wouldn’t be wrong to say that they have mastered the art of doing catchy marketing and have reached the zenith of creating the best sales traps. Said that, let’s discuss a few techniques and dig a little deeper into their well-orchestrated marketing tactics.
Firstly, the very names that they choose for their makeup products and absolutely tempting and attractive, so much so that you feel like it’s something yummy and worth all the frenzy and craziness. Consider these names: Too Faced Melted Lipsticks (sounds like melted chocolate), Anastasia Beverly Hills Glow Kit Sweets (sounds sugary marshmallows and candylike), Too Faced Cocoa Contour Kit, Farsali Rose Gold Elixir, and many other. So, if people say that they couldn’t resist the temptation of the newly-launched kits, lip strobes, highlighters, then they are justified.
Other than the selection of names, makeup brands have utilized social media forums to the fullest. The best marketing tactics and strategies are used by the makeup brands and we would crown them to be the winners of marketing on social media forums. They have won the audience over with their brilliant marketing skills and have captivated the consumers with their gorgeous products. Brands provide popular Vloggers and makeup artists with free deliveries of their complete makeup collection (as a tribute to their makeup skills and of course, for marketing) and they use these products with their skilled art of makeup on their dedicated YouTube channels, Instagram and Facebook pages, Snapchat stories and so on.
It is an amazing strategy and we applaud makeup brands for that. It works in two ways, their products are brought to light as millions of followers of these makeup artists get to see them, skilled artists display the best use and application of their product, ensuring that they look worth-buying and irresistible. And last but not the least, brands earn a good name for awarding and acknowledging the skills of these MUAs (makeup artists) and help them make a career. So, it is all worth it!
Top Makeup Brands and Their Tutorials
Since we are writing this piece for all the makeup enthusiasts out there, here is your bit of necessary information on the top makeup brands, their new bombshells, and their product tutorials. The best thing that these brands do (which is in their own favor) that whenever a product is to be released they create a hype by dropping the details gradually. First, they give the names of the products, then a little teaser of the swatches of the products in the form of images and small videos, then some models wearing those lipsticks and shades and finally the whole product, accompanied by a detailed, step-wise video tutorial to help the consumer take full advantage of the product.
YouTube and Instagram are saturated by tutorials from makeup artists and self-taught talented people, that are watched and followed by people. Some of the giant names of the makeup industry are, MAC, Urban Decay, Dior, Fenty Beauty, Anastasia Beverly Hills, Marc Jacobs, Huda Beauty, L’Oréal Paris, Estee Lauder, Maybelline, NYX, NARS and many other. These brands are frequently recommended by the Vloggers and they do give you their expert advice on the best products of a particular brand in comparison to another.
Some of the Vloggers (especially on YouTube) that have gained worldwide fame in the art of makeup and are teaching makeup techniques and sharing amazing tips and tricks to applying better makeup are Bethany Mota, Michelle Phan, Rclbeauty101, Tanya Burr, Carli Bybel, Marzia, Nikkie Tutorials, Farah Dhukai and Zoella.
Trend of Giveaways
The viral trend of conducting massive ‘giveaways‘ was first introduced on social media forums, where a particular makeup brand or a group of brands (with mutual coordination) would conduct a giveaway that has a huge stock of products of the same or different brands. They happen annually, monthly or weekly depending on the brand’s capability, they also happen around holidays, brand anniversaries and similar occasions.
We just love these contests and are always tempted to be a part of them!
For all these exciting tutorials, updates and giveaways you need to have a steady Internet subscription to one of the best Internet Service Providers in town.