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Gaming has woven its way into all areas of pop culture—sports, music, television, and more. Its appeal goes far beyond teenage boys (women are now the largest video game-playing demographic!). So it's no surprise that gaming content has even taken off on YouTube. Why? As one video game creator put it, "You don't have to play soccer to enjoy it on TV." From an advertiser's perspective, gaming content is a rare breed - one that delivers engagement and reach. Even if you are not a solid gamer, you can browse and read about the industry and you can get in on the action. BuyinternetCable, insights leads, the best and worst releases, the world-changing developments and gaming in the world, explains how.